E W Scripps

SSP · NASDAQ

$2.65−$0.03 (−1.12%)TodayMarket closed · Oct 20, 5:08 PM ET

Prev close $2.68

SSP analyst rating

BuyConsensus of 2 analysts over the last 12 months. 50% rate it a buy.

Strong buy0
Buy1
Hold1
Underperform0
Sell0

12-month price target · 4 analysts

Average $5.03 (+89.9% upside)

Low: $3.03
Now: $2.65
High: $8.40

Upgrades and downgrades

The latest rating actions, newest first

SSP analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Wells Fargo	Aug 11, 2026	Maintains	Equal-Weight	$4.70 → $3.80	53%
Benchmark	May 11, 2026	Maintains	Buy	$10.00 → $8.00	61%
Benchmark	Feb 27, 2026	Maintains	Buy	$8.00 → $10.00	61%
Wells Fargo	Jan 22, 2026	Maintains	Equal-Weight	$3.00 → $3.90	53%

The case for and against

Updated Apr 24, 2025

Bull case

E.W. Scripps Co. experienced a significant share rally of nearly 45% following the announcement of a refinancing that exceeded expectations, contributing to a positive market sentiment. The company's strong performance was underscored by a $15 million revenue beat and a $2 million EBITDA beat, aided by a notable political revenue increase of 30% compared to 2020 levels. Expectations for margin improvement in the Networks segment, alongside reduced net programming costs, further solidify a favorable outlook for Scripps as it positions itself for sustained financial growth amidst potential economic challenges.

Bear case

E.W. Scripps Company faces a challenging outlook due to a reduction in estimated EBITDA for 2024/2025 by approximately $10 million, reflecting increasing revenue uncertainty despite prior optimistic projections. The company's distribution revenue fell slightly below market expectations, and limited forward guidance beyond the fourth quarter raises concerns about future performance. Additionally, the stall in the sale of Bounce, which was viewed unfavorably despite potentially justified reasons, has negatively impacted investor sentiment and highlights ongoing operational challenges within the media landscape.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.