Target

TGT · NYSE

$154.00+$0.71 (+0.46%)TodayMarket closed · Oct 20, 4:05 PM ET

Prev close $153.29

TGT analyst rating

HoldConsensus of 29 analysts over the last 12 months. 41% rate it a buy.

Strong buy0
Buy12
Hold14
Underperform3
Sell0

12-month price target · 36 analysts

Average $167.90 (+9.0% upside)

Low: $127.71
Now: $154.00
High: $210.00

Upgrades and downgrades

The latest rating actions, newest first

TGT analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Evercore ISI Group	Oct 13, 2026	Maintains	In-Line	$170.00 → $165.00	69%
HSBC	Sep 30, 2026	Upgrade	Hold → Buy	$125.00 → $190.00	0%
Telsey Advisory Group	Aug 20, 2026	Maintains	Outperform	$170.00 → $182.00	51%
Citigroup	Aug 20, 2026	Maintains	Neutral	$148.00 → $160.00	53%
Goldman Sachs	Aug 20, 2026	Maintains	Neutral	$127.00 → $161.00	59%
BMO Capital	Aug 20, 2026	Maintains	Market Perform	$150.00 → $160.00	67%
Truist Securities	Aug 20, 2026	Maintains	Hold	$147.00 → $167.00	62%
UBS	Aug 20, 2026	Maintains	Buy	$166.00 → $185.00	70%
Barclays	Aug 20, 2026	Maintains	Underweight	$115.00 → $140.00	55%
Piper Sandler	Aug 20, 2026	Maintains	Neutral	$146.00 → $153.00	59%

The case for and against

Updated Oct 14, 2026

Bull case

Target is supported by broad-based sales momentum, with 2Q comp growth of +3.8% driven by traffic, stronger back-to-school demand, and improving response across Food & Beverage, Beauty, and Fun 101, while management also raised FY26 net sales guidance to ~5% and EPS to $9.90-$10.90. The outlook is further strengthened by merchandise resets, better inventory availability, and same-day/digital capabilities that now fulfill more than 97% of sales through the store base, alongside growing higher-margin alternative revenue streams such as marketplace and membership. Risks remain in Home and Apparel, but the mix of value, private-label strength, and execution improvements suggests a durable turnaround with expanding earnings power and operating margin potential beyond the FY25 adjusted 4.6% base.

Bear case

Target is facing a challenging mix of macro and operating risks that can weaken both sales and profitability, as consumer spending, employment trends, and sentiment remain highly sensitive while the company’s broad assortment includes many discretionary categories. Its heavy exposure to price competition and a more intense digital battleground, including online-only rivals and Target’s own online investments, can pressure margins, especially as e-commerce growth raises supply chain costs and price transparency. Tariffs, inflation, and rising costs for freight, labor, rent, and materials add further downside, while execution missteps, executive turnover, and difficulty preserving brand loyalty could limit its ability to defend the more than 97% of sales fulfilled through its store base.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.