Thor Industries

THO · NYSE

$66.62+$0.76 (+1.15%)TodayMarket closed · Oct 20, 4:10 PM ET

Prev close $65.86

THO analyst rating

HoldConsensus of 11 analysts over the last 12 months. 36% rate it a buy.

Strong buy0
Buy4
Hold7
Underperform0
Sell0

12-month price target · 13 analysts

Average $82.16 (+23.3% upside)

Low: $53.53
Now: $66.62
High: $99.75

Upgrades and downgrades

The latest rating actions, newest first

THO analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Citigroup	Oct 13, 2026	Maintains	Neutral	$76.00 → $70.00	44%
Truist Securities	Oct 8, 2026	Maintains	Hold	$80.00 → $87.00	41%
Baird	Sep 23, 2026	Maintains	Neutral	$90.00 → $80.00	45%
B of A Securities	Sep 21, 2026	Maintains	Buy	$96.00 → $86.00	46%
Citigroup	Sep 16, 2026	Maintains	Neutral	$79.00 → $76.00	44%
BMO Capital	Sep 15, 2026	Maintains	Outperform	$110.00 → $95.00	40%
Citigroup	Jul 24, 2026	Maintains	Neutral	$80.00 → $79.00	44%
Truist Securities	Jul 8, 2026	Maintains	Hold	$109.00 → $80.00	41%
DA Davidson	Jun 15, 2026	Maintains	Neutral	$100.00 → $80.00	62%
Citigroup	Jun 5, 2026	Maintains	Neutral	$82.00 → $80.00	44%

The case for and against

Updated Oct 17, 2026

Bull case

Thor Industries is benefiting from a broad product mix and expanding footprint, with over 30 brands across North America and Europe, plus aftermarket parts that contribute about 10% of sales. Despite a missed 3Q26 print and FY26 guidance cut tied to macroeconomic and geopolitical pressure, its core demand base remains resilient, supported by trade-up activity in the new RV retail market and strong FY26 scale at 159,956 wholesaled units and $9.6 billion in revenue. The NA motorized segment also showed underlying strength, with revenue up 7.7% to $717.7 million, led by 18.5% growth in Class C, suggesting margin leverage and earnings upside as efficiency tailwinds build.

Bear case

Thor Industries is facing a fundamentally weak demand backdrop, as sluggish retail activity, macro and geopolitical tensions, and cautious dealer ordering have already forced it to cut FY26 EPS guidance to $3.30-$3.80 despite reaffirming $9.0B-$9.5B in sales. 3Q26 underscored the pressure, with revenue down 3.9% y/y to $2.782B, gross margin falling to 12.8%, and adjusted EBITDA dropping 28.0% to $183.6M, while NA Towables sales plunged 24.6% and backlog fell 39.1% y/y. Even though Europe and NA Motorized showed pockets of strength, lower-margin mix, warranty and material costs, and competitive and concentration risks suggest earnings quality remains fragile and margin recovery uncertain.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.