Trivago NV

TRVG · NASDAQ

$3.88−$0.05 (−1.27%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $3.93

TRVG analyst rating

HoldConsensus of 6 analysts over the last 12 months. 17% rate it a buy.

Strong buy0
Buy1
Hold5
Underperform0
Sell0

12-month price target · 6 analysts

Average $6.25 (+61.0% upside)

Low: $5.05
Now: $3.88
High: $8.40

Upgrades and downgrades

The latest rating actions, newest first

TRVG analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Mizuho	Aug 11, 2026	Maintains	Neutral	$3.00 → $5.00	70%
B. Riley Securities	Aug 6, 2026	Maintains	Buy	$6.00 → $8.00	56%
Susquehanna	Aug 6, 2026	Maintains	Neutral	$3.25 → $5.50	57%
UBS	Jul 30, 2026	Maintains	Neutral	$3.40 → $6.00	59%
UBS	Apr 27, 2026	Maintains	Neutral	$3.60 → $3.40	59%
UBS	Feb 3, 2026	Maintains	Neutral	$4.00 → $3.50	70%
Citigroup	Nov 18, 2025	Maintains	Neutral	$3.80 → $3.35	56%
Mizuho	Nov 12, 2025	Maintains	Neutral	$3.50 → $3.00	70%

The case for and against

Updated Oct 19, 2025

Bull case

Trivago NV has demonstrated positive financial dynamics, particularly with a notable increase in return on ad spend (ROAS) of 1,300 basis points year-over-year in Developed Europe, indicating effective branding and advertising strategies. The company's revenue from the Americas, accounting for 36.4% of total revenue, experienced a substantial year-over-year growth of 17.9% in the first quarter, driven by increased conversions and higher traffic volumes. Additionally, the progress in expanding the trivago Book & Go feature positions the company favorably to enhance the hotel shopping experience and further boost conversion rates, supporting a positive outlook for future growth.

Bear case

Trivago NV faces significant risks related to its auction model, as potential changes in bidding by large advertisers could lead to reduced traffic monetization, thereby negatively impacting both revenue growth and profitability. The company is also vulnerable to external factors that may cause a decline in travel demand, such as pandemics and economic recessions, which could further hinder its performance. Overall, these challenges contribute to a fundamentally negative outlook on Trivago's stock.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.