Urban Outfitters

URBN · NASDAQ

$87.32+$0.49 (+0.56%)TodayMarket closed · Oct 20, 4:05 PM ET

Prev close $86.83

URBN analyst rating

BuyConsensus of 13 analysts over the last 12 months. 54% rate it a buy.

Strong buy0
Buy7
Hold6
Underperform0
Sell0

12-month price target · 17 analysts

Average $89.51 (+2.5% upside)

Low: $75.62
Now: $87.32
High: $107.10

Upgrades and downgrades

The latest rating actions, newest first

URBN analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Needham	Oct 16, 2026	Initiates	Buy	$100.00	46%
BMO Capital	Sep 9, 2026	Initiates	Market Perform	$80.00	74%
Barclays	Aug 27, 2026	Maintains	Overweight	$100.00 → $102.00	55%
UBS	Aug 27, 2026	Maintains	Neutral	$80.00 → $82.00	50%
Wells Fargo	Aug 27, 2026	Maintains	Equal-Weight	$75.00 → $80.00	54%
JP Morgan	Aug 18, 2026	Maintains	Overweight	$97.00 → $110.00	57%
Jefferies	Aug 12, 2026	Maintains	Hold	$72.00 → $79.00	59%
Goldman Sachs	Jul 20, 2026	Upgrade	Neutral → Buy	$76.00 → $93.00	53%
Morgan Stanley	Jul 6, 2026	Initiates	Overweight	$89.00	56%
Barclays	May 22, 2026	Maintains	Overweight	$102.00 → $100.00	55%

The case for and against

Updated Aug 11, 2026

Bull case

Urban Outfitters is poised for continued success due to strong 4Q25 earnings, led by growth in sales and comps at brand names Anthropologie and Urban Outfitters, as well as expected increases in revenue for all brands in the first quarter. However, investors should be cautious of potential pressures from tariffs and a decline in gross margin. Overall, the stock has a positive outlook and is rated as Outperform with a price target of $98.

Bear case

Urban Outfitters is facing a decline in same store sales growth, with Urban Outfitters and Anthropologie experiencing negative growth and Free People/Movement barely positive. They are also struggling with high inventory growth, impacting margins. Their expansion into subscription services may seem promising, but it may not be enough to offset the declining performance of their retail segments. Additionally, the company's store expansion plans may not be fully realized due to slower store growth and tougher competition in the retail industry.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.