Visa

V · NYSE

$406.57+$3.65 (+0.91%)TodayMarket closed ·
Prev close $402.92

V analyst rating

BuyConsensus of 24 analysts over the last 12 months. 96% rate it a buy.
  • Strong buy0
  • Buy23
  • Hold1
  • Underperform0
  • Sell0

12-month price target · 44 analysts

Average $424.79 (+4.5% upside)

Low
$339.97
Now
$406.57
High
$489.30

Upgrades and downgrades

The latest rating actions, newest first

V analyst upgrades, downgrades and rating actions
FirmDateActionRating
BairdOct 12, 2026MaintainsOutperform
RBC CapitalAug 31, 2026MaintainsOutperform
Wolfe ResearchAug 25, 2026MaintainsOutperform
Truist SecuritiesAug 5, 2026MaintainsBuy
Cantor FitzgeraldAug 3, 2026MaintainsOverweight
Wells FargoJul 30, 2026MaintainsOverweight
Piper SandlerJul 29, 2026MaintainsOverweight
SusquehannaJul 29, 2026MaintainsPositive
UBSJul 29, 2026MaintainsBuy
BMO CapitalJul 29, 2026MaintainsOutperform

The case for and against

Updated Oct 14, 2026

Bull case

Visa is positioned favorably because it continues to deliver top- and bottom-line beats, with F3Q net revenues of $11.6 billion, adjusted EBIT of $7.8 billion, and adjusted EPS of $3.32, while also raising revenue expectations and reaffirming disciplined expense and EPS targets. Its core payments franchise remains resilient, supported by nearly $17 trillion in fiscal 2025 processed volume, U.S. payment volume growth accelerating to 10% y/y, and strong international growth, while value-added services expanded 34% y/y to $3.8 billion and broad-based portfolio momentum outpaced historical trends. Shareholder returns and optionality also support the bullish view, as Visa repurchased $4.9 billion of shares in F3Q, had $28.4 billion remaining in buyback authorization, and is gaining early traction in stablecoins and agentic commerce, which could add incremental long-term transaction flows.

Bear case

Visa is exposed to a difficult combination of legal, regulatory, and competitive pressures that could limit its long-term earnings power despite its scale. The DoJ/V anti-trust suit and broader legislation or litigation aimed at card networks could constrain its ability to monetize transaction volumes, while government-backed systems such as Pix in Brazil and UPI in India are already challenging its debit business. In addition, a tighter macro environment and the rise of blockchain, stablecoins, and neobanks could reduce consumption, bypass card rails, and shrink banks’ market power, putting pressure on revenues and operating margins.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.