Wix.Com

WIX · NASDAQ

$79.04+$2.06 (+2.68%)TodayMarket closed · Oct 20, 5:20 PM ET

Prev close $76.98

WIX analyst rating

BuyConsensus of 22 analysts over the last 12 months. 55% rate it a buy.

Strong buy0
Buy12
Hold9
Underperform1
Sell0

12-month price target · 22 analysts

Average $83.12 (+5.2% upside)

Low: $60.60
Now: $79.04
High: $141.75

Upgrades and downgrades

The latest rating actions, newest first

WIX analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Cantor Fitzgerald	Oct 19, 2026	Maintains	Overweight	$80.00 → $90.00	63%
Needham	Sep 23, 2026	Maintains	Buy	$80.00 → $95.00	48%
UBS	Sep 21, 2026	Maintains	Neutral	$66.00 → $75.00	18%
Wedbush	Aug 20, 2026	Maintains	Neutral	$55.00 → $80.00	58%
UBS	Aug 5, 2026	Maintains	Neutral	$58.00 → $66.00	18%
Benchmark	Aug 5, 2026	Maintains	Buy	$85.00 → $90.00	44%
RBC Capital	Aug 5, 2026	Maintains	Sector Perform	$45.00 → $60.00	54%
Evercore ISI Group	Aug 5, 2026	Maintains	Outperform	$120.00 → $95.00	60%
Wells Fargo	Aug 5, 2026	Maintains	Equal-Weight	$46.00 → $64.00	33%
Cantor Fitzgerald	Aug 5, 2026	Maintains	Overweight	$65.00 → $80.00	63%

The case for and against

Updated Oct 14, 2026

Bull case

Wix.com is attractive because it is showing accelerating core demand, with 2Q26 revenue of $563mm rising 14.9% y/y, bookings up 11.6% y/y to $569mm, and total ARR reaching $1.96B, while Self Creators growth improved to 14% and Business Solutions revenue rose 14%. The key fundamental catalyst is Base44, where management launched Base1 in June and now expects Base44 non-GAAP gross margin to approach 60% in 2H26 from near-zero earlier in the year, driven by sharply lower AI inference costs and creating roughly 2 points of consolidated gross margin improvement. Even though management is reinvesting savings into sales and marketing, the combination of rising margins, high-teens FY26 FCF margin guidance, and a full-stack SMB platform with expanding AI capabilities suggests improving profitability alongside durable growth.

Bear case

Wix.com is facing a weaker fundamental setup as FY2027 estimates were cut, with revenue now expected at $2.5B, Adj. EBITDA at $390mm, FCF at $455mm, and GAAP EPS at $0.51, reflecting lower profitability and diminished operating leverage. Its growth mix is also becoming less attractive: GPV fell to 3% y/y, partners’ growth slowed to 17%, and management flagged ongoing headwinds from conversion, acquisition efficiency, churn, and a softer SMB backdrop. Although AI products like Base44 are improving margins, they are still dilutive near term, while rising S&M at 31% of revenue and emerging competitive threats from LLM-based website building further pressure the investment case.

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