Yeti Holdings

YETI · NYSE

$42.55+$0.43 (+1.02%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $42.12

YETI analyst rating

BuyConsensus of 13 analysts over the last 12 months. 69% rate it a buy.

Strong buy0
Buy9
Hold4
Underperform0
Sell0

12-month price target · 18 analysts

Average $55.40 (+30.2% upside)

Low: $43.43
Now: $42.55
High: $84.00

Upgrades and downgrades

The latest rating actions, newest first

YETI analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Ladenburg Thalmann	Oct 13, 2026	Initiates	Buy	$52.00	49%
Canaccord Genuity	Sep 28, 2026	Maintains	Hold	$45.00 → $46.00	49%
Stifel	Sep 18, 2026	Upgrade	Hold → Buy	$45.00 → $50.00	54%
Morgan Stanley	Aug 20, 2026	Maintains	Equal-Weight	$48.00 → $49.00	60%
Stifel	Aug 14, 2026	Maintains	Hold	$42.00 → $45.00	54%
B of A Securities	Aug 14, 2026	Maintains	Neutral	$44.00 → $48.00	62%
Baird	Aug 14, 2026	Maintains	Outperform	$55.00 → $57.00	54%
Raymond James	Aug 14, 2026	Maintains	Outperform	$55.00 → $56.00	77%
Piper Sandler	Aug 10, 2026	Maintains	Overweight	$54.00 → $58.00	59%
Goldman Sachs	Jul 20, 2026	Upgrade	Neutral → Buy	$46.00 → $63.00	53%

The case for and against

Updated Oct 18, 2026

Bull case

YETI Holdings is attractive because its growth story is shifting from a mature U.S. drinkware base toward more durable drivers in international markets, bags, soft coolers, and broader retail penetration, with Europe and APAC expected to contribute meaningful revenue by 2030. The company’s upgraded revenue framework lowered the bar to mid-high single-digit growth while still supporting high-single-digit EBIT growth and low-double-digit EPS growth, and Project Upcycle adds $100mn of productivity savings split evenly between COGS and opex through 2030 to support margin expansion. Strong execution in 2Q, reiterated FY26 guidance of $1,999mn to $2,018mn in sales and 14.9% operating margin, plus $1.2bn to $1.4bn of cumulative free cash flow over the FY2025 to FY2030 period, reinforce a de-risked and cash-generative earnings profile.

Bear case

YETI Holdings is facing a cautious outlook because its growth appears increasingly dependent on recruiting new consumers and launching new products, while the repeat purchase behavior of its existing base remains uncertain. Margin pressure is also building as stainless steel, magnets, and oil-derived resins worsen COGS, and fuel, distribution, fulfillment, and transportation inflation lift operating expenses despite +110 bps from pricing discipline, product cost management, FX, and other factors. Although sell-through has been robust and channel inventory exited the quarter down year over year, elevated consumer uncertainty, competition, macroeconomic risk, and concentrated manufacturing keep earnings visibility and valuation support limited.

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