Zillow Group

Z · NASDAQ

$32.24+$1.48 (+4.81%)TodayMarket closed · Oct 20, 4:05 PM ET

Prev close $30.76

Z analyst rating

HoldConsensus of 5 analysts over the last 12 months. 40% rate it a buy.

Strong buy0
Buy2
Hold3
Underperform0
Sell0

12-month price target · 22 analysts

Average $47.43 (+47.1% upside)

Low: $32.32
Now: $32.24
High: $84.00

Upgrades and downgrades

The latest rating actions, newest first

Z analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Needham	Oct 16, 2026	Maintains	Hold	—	48%
Morgan Stanley	Oct 13, 2026	Maintains	Equal-Weight	$60.00 → $35.00	60%
JP Morgan	Aug 11, 2026	Maintains	Overweight	$76.00 → $62.00	35%
Keefe, Bruyette & Woods	Aug 7, 2026	Maintains	Market Perform	$37.00 → $34.00	35%
Jefferies	Jul 14, 2026	Maintains	Buy	$75.00 → $60.00	59%
Keefe, Bruyette & Woods	Jul 13, 2026	Maintains	Market Perform	$50.00 → $37.00	35%
JP Morgan	May 7, 2026	Maintains	Overweight	$84.00 → $76.00	35%
Keefe, Bruyette & Woods	May 7, 2026	Maintains	Market Perform	$60.00 → $50.00	35%
Keefe, Bruyette & Woods	Feb 11, 2026	Maintains	Market Perform	$65.00 → $60.00	35%
Needham	Feb 11, 2026	Maintains	Hold	—	48%

The case for and against

Updated Mar 27, 2026

Bull case

Zillow Group Inc. is positioned for substantial growth, with its IMT business projected to see significant revenue increases driven by a strong housing market, particularly with multifamily revenue forecasted to grow by 60% over the next few years. The company's ability to capture market share through new market launches is expected to accelerate revenue growth, especially as non-GAAP net income is anticipated to rise from $319 million in 2023 to $690 million by 2027, representing a compound annual growth rate (CAGR) of 26%. Additionally, the firm has seen impressive momentum in its mortgage segment, with a 51% increase in mortgage revenue in 2024 and 37% growth in the first half of 2025, largely due to the predominance of purchasing mortgages.

Bear case

Zillow Group Inc faces a challenging financial outlook due to anticipated deleverage resulting from ongoing macro housing weakness and a slowdown in revenue growth, projected to decline from 16% in 2026 to just 11% in 2027. The company's non-GAAP gross profit for 2027 is forecasted at $2.5 billion, which represents a 2% shortfall against market expectations, while gross margins are expected to fall to 78%—above 2024 levels but below 2023. Additionally, the real estate sector is under significant commission pressure, which, combined with the affordability crisis exacerbated by high interest rates and elevated home prices, could lead to a severe deceleration in revenue growth for the company’s Insights and Market Technology (IMT) segment.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.