Zeta Global Holdings

ZETA · NYSE

$33.55+$1.05 (+3.23%)TodayMarket closed · Oct 20, 7:59 PM ET

Prev close $32.50

ZETA analyst rating

BuyConsensus of 17 analysts over the last 12 months. 88% rate it a buy.

Strong buy0
Buy15
Hold2
Underperform0
Sell0

12-month price target · 17 analysts

Average $32.13 (−4.2% downside)

Low: $25.25
Now: $33.55
High: $46.20

Upgrades and downgrades

The latest rating actions, newest first

ZETA analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Goldman Sachs	Oct 16, 2026	Upgrade	Neutral → Buy	$30.00 → $45.00	0%
Roth Capital	Oct 12, 2026	Maintains	Buy	$44.00 → $55.00	37%
Truist Securities	Oct 9, 2026	Maintains	Buy	$30.00 → $38.00	50%
RBC Capital	Oct 9, 2026	Maintains	Outperform	$40.00	32%
Keybanc	Oct 9, 2026	Maintains	Overweight	$27.00 → $38.00	50%
Canaccord Genuity	Oct 9, 2026	Maintains	Buy	$30.00 → $37.00	52%
Needham	Oct 9, 2026	Maintains	Buy	$30.00 → $40.00	38%
DA Davidson	Oct 6, 2026	Maintains	Buy	$36.00 → $38.00	58%
RBC Capital	Oct 5, 2026	Maintains	Outperform	$31.00 → $40.00	32%
B of A Securities	Aug 19, 2026	Maintains	Buy	$29.00 → $34.00	33%

The case for and against

Updated Oct 14, 2026

Bull case

Zeta Global Holdings is viewed positively because its proprietary data cloud, 1 trillion monthly content signals, and 4.6 billion global digital identifiers give it a differentiated foundation for AI-driven audience targeting and omnichannel marketing. Enterprise adoption should deepen as AthenaOS, Athena Anywhere, and Athena Inference Model broaden the platform into a system of record, while partnerships with Palantir, Snowflake, and OpenAI improve onboarding speed, distribution, and use-case expansion; this is supported by over 1,000 customers, 60% pipeline growth, and 40% larger average contract values on new wins. Financially, the company posted 30% revenue growth in 2025 to a record $1.3B, 29% growth in 1Q26 to a $1.6B run-rate, 28% organic growth in 2Q26, and 2025 AEBITDA margin of 21%, suggesting strong execution, improving cash generation, and room for further upside.

Bear case

Zeta Global Holdings is viewed negatively because it still carries meaningful execution and balance-sheet risk, with a history of operating losses, negative GAAP earnings as recently as its 1Q26 quarter and its most recent 2025 year, and about $289M in cash versus $267M in debt and acquisition liabilities at the end of 1Q26.
Although pro forma earnings improved from $52.5M in 2022 to $180.4M in 2025, that progress depends on sustaining customer wins, renewals, and margin discipline, and any slowdown could quickly pressure profitability again.
Its outlook is further weakened by acquisition integration risk, rapid consumer privacy regulation changes that could impair its data-driven value proposition, and intense competition from larger and smaller peers in a macro-sensitive advertising market.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.