Birkenstock Holding

Birkenstock Holding Plc engages in the manufacture and sale of footbed-based products. The company operates in three operating segments based on its regional hubs: Americas, Europe, Middle East and Africa (EMEA), and Asia-Pacific. The firm sells its products through two main channels: business-to-business (B2B) comprising sales made to established third-party store networks, and direct-to-consumer (DTC) comprising sales made on globally owned online stores via the Birkenstock.com domain and sales made in Birkenstock retail stores. The company utilizes the B2B channel to facilitate brand accessibility while steering consumers to its DTC channel, which offers its complete product range and access. Its DTC channel enables its brand identity, engage directly with fan base, capture real-time data on customer behavior and provides consumers with product access to distinctive styles.