Gaia

GAIA · NASDAQ

$1.40+$0.11 (+8.53%)TodayMarket closed · Oct 20, 4:23 PM ET

Prev close $1.29

GAIA analyst rating

BuyConsensus of 1 analyst over the last 12 months. 100% rate it a buy.

Strong buy0
Buy1
Hold0
Underperform0
Sell0

12-month price target · 6 analysts

Average $3.95 (+182.3% upside)

Low: $2.53
Now: $1.40
High: $6.30

Upgrades and downgrades

The latest rating actions, newest first

GAIA analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Freedom Broker	Nov 18, 2025	Maintains	Buy	$7.00 → $6.50	42%

The case for and against

Updated Jul 31, 2025

Bull case

Gaia Inc. has demonstrated impressive growth, ending 2024 with 856,000 members, reflecting a 6% year-over-year increase despite a price hike in Q4, which indicates strong member retention and interest in its curated content offerings. The average revenue per user is projected to grow significantly, supported by recent price increases and new revenue-generating initiatives like Gaia+ and Marketplace, which will enhance the company's monetization efforts. Additionally, Gaia's stock has surged nearly 70% year-to-date, alongside a notable 11% increase in direct subscriptions in its highest value markets, coupled with a shift towards consistent positive EBITDA, signifying an overall positive outlook on its financial trajectory.

Bear case

Gaia Inc. faces a challenging outlook as 2025 revenue estimates have been adjusted downward due to the discontinuation of certain business segments, compounded by rising expenses related to content and marketing. The company struggles with a historical pattern of operating losses, where subscriber acquisition costs exceed revenue generated, leading to significant cash burn. Additionally, potential declines in content relationships, competition from emerging platforms, and macroeconomic factors could further hinder subscriber growth and advertising revenue, contributing to a continued negative outlook.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.