Marriott International

MAR · NASDAQ

$397.31+$6.61 (+1.69%)TodayMarket closed · Oct 20, 4:05 PM ET

Prev close $390.70

MAR analyst rating

HoldConsensus of 21 analysts over the last 12 months. 48% rate it a buy.

Strong buy0
Buy10
Hold11
Underperform0
Sell0

12-month price target · 28 analysts

Average $387.38 (−2.5% downside)

Low: $282.80
Now: $397.31
High: $446.25

Upgrades and downgrades

The latest rating actions, newest first

MAR analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Wells Fargo	Oct 19, 2026	Maintains	Overweight	$425.00 → $426.00	33%
Evercore ISI Group	Oct 19, 2026	Maintains	Outperform	$400.00 → $420.00	57%
Barclays	Oct 16, 2026	Maintains	Equal-Weight	$348.00 → $363.00	46%
Freedom Broker	Oct 14, 2026	Initiates	Buy	$408.00	67%
Morgan Stanley	Oct 12, 2026	Maintains	Overweight	$380.00 → $384.00	58%
Truist Securities	Sep 10, 2026	Maintains	Hold	$356.00 → $360.00	53%
Wolfe Research	Sep 2, 2026	Initiates	Peer Perform	—	53%
UBS	Aug 20, 2026	Maintains	Neutral	$412.00 → $395.00	58%
CICC	Aug 12, 2026	Initiates	Outperform	—	—
Macquarie	Aug 5, 2026	Maintains	Neutral	$365.00	40%

The case for and against

Updated Oct 14, 2026

Bull case

Marriott International is viewed positively because it combines the largest global footprint and pipeline among peers with a highly fee-based model, as managed and franchised rooms represented 99% of total rooms as of Dec. 31, 2025. Its portfolio is anchored by large brands like Marriott, Courtyard, and Sheraton, while newer lifestyle brands such as Autograph, Tribute, Moxy, Aloft, and Element should support growth across luxury, premium, and select-service segments. The strong industry recovery, robust 2Q26 results, and annual cash returns to shareholders underpin rising EPS estimates of $11.65 for 2026E, $13.12 for 2027E, and $14.86 for 2028, even as profitability efficiency remains a relative weakness.

Bear case

Marriott International is viewed negatively because its lodging demand is tightly linked to overall economic health, making earnings vulnerable if a prolonged downturn weakens travel and corporate spending. With 1.8 million rooms across roughly 30 brands, and 99% of rooms managed or franchised as of Dec. 31, 2025, the company depends heavily on fee-based revenue that can soften quickly when the pace of lodging recovery slows. Although luxury, premium, and select-service brands dominate the portfolio and North America accounts for 61% of total rooms, downside risks from consumer slowdown, China deterioration, and a weak construction financing environment still threaten growth and profitability.

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