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Purple Innovation

PRPL · NASDAQ

$2.41+$0.10 (+4.33%)TodayMarket closed ·
Prev close $2.31

About PRPL

Purple Innovation, Inc. engages in the design and manufacture of comfort technology products. The company is headquartered in Lehi, Utah and currently employs 1,100 full-time employees. The company went IPO on 2015-07-30. The firm offers a variety of branded and premium comfort products, including mattresses, pillows, cushions, bases, sheets and more. The company develops its products through its Hyper-Elastic Polymer gel technology. Its product portfolio includes Mattresses, Pillows, Sheets, Waterproof Mattress Protector, Bases, and Seat Cushions. Its Gelflex Grid technology is used in all Purple mattresses. The company sells eight pillow models, all designed to deliver various sleep preferences and needs. The models include the Purple Harmony Pillow, the Purple Freeform Pillow, the Purple DreamLayer Pillow, the Purple Harmony Anywhere Pillow, the Purple Pillow, the Purple Twin Cloud Pillow, the Purple Cloud Pillow and the Kids Pillow. Its Purple SoftStretch sheets are designed to maximize the functionality of its mattresses and pillows. Its Purple Waterproof Mattress Protector mattress is designed to optimize the functionality of the Gelflex Grid in its mattress.

Employees
1,100
Headquarters
Lehi, Utah
Listed
Jul 30, 2015
Sector
Consumer Discretionary
Industry
Household Durables
Website
purple.com

PRPL key statistics

Market cap
10.51M
Price-earnings ratio
0.00
Dividend yield
—
Average volume
31.76K
Volume
11.99K
Open price
$2.28
High today
$2.49
Low today
$2.29
52 Week high
$22.75
52 Week low
$1.83

Purple Innovation (PRPL) at a glance

As of Oct 20, 2026, Purple Innovation (PRPL) shares are priced at $2.41, giving the company a market cap of 10.51M and a price-to-earnings ratio of 0.00.

Today the stock has traded between $2.29 and $2.49. The current price is 5.2% above the day's low and 3.2% below its high.

Volume so far is 11.99K shares, below the average of 31.76K shares a day.

Over the past year Purple Innovation has ranged from $1.83 to $22.75, and now sits 3% of the way up that range.

Purple Innovation met or beat analyst EPS estimates in 7 of the last 8 quarters. In Q2 FY26 it reported -$1.52 per share against an estimate of -$1.91.

The average analyst price target is $25.50, 958.1% above the current price, from 2 recent ratings.

Analyst ratings

Latest rating from each analyst over the past 12 months

0%of 2 analyst ratings say Buy
  • Buy0.0%
  • Hold100.0%
  • Sell0.0%
Price target · 3 analystsAvg $25.50
Low
$25.25
Now
$2.41
High
$26.25

PRPL earnings

Earnings per share, reported against the analyst estimate

Beat the estimate in 7 of the last 8 quarters, by 25.5% on average.

  1. Q3 FY24: reported -$2.00 per share against an estimate of -$2.58
  2. Q4 FY24: reported -$1.75 per share against an estimate of -$3.44
  3. Q1 FY25: reported -$2.75 per share against an estimate of -$3.44
  4. Q2 FY25: reported -$2.75 per share against an estimate of -$2.70
  5. Q3 FY25: reported -$2.00 per share against an estimate of -$2.30
  6. Q4 FY25: reported -$0.50 per share against an estimate of -$1.07
  7. Q1 FY26: reported -$3.25 per share against an estimate of -$3.25
  8. Q2 FY26: reported -$1.52 per share against an estimate of -$1.91

PRPL news

  • 12 Consumer Discretionary Stocks Moving In Thursday's Pre-Market Session

  • 12 Consumer Discretionary Stocks Moving In Tuesday's Pre-Market Session

  • Press releasePRNewswire

    Purple Innovation Reports Second Quarter 2026 Results

  • Press releasePRNewswire

    Purple Innovation to Report Second Quarter 2026 Results on August 10, 2026

  • 11 Consumer Discretionary Stocks Moving In Tuesday's Intraday Session

  • 11 Consumer Discretionary Stocks Moving In Tuesday's Pre-Market Session

  • Press releasePRNewswire

    Purple Innovation Reports First Quarter 2026 Results

  • Press releasePRNewswire

    Purple Innovation Announces CFO Transition

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Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.