Royal Caribbean Cruises

RCL · NYSE

$287.81+$5.84 (+2.07%)TodayMarket closed · Oct 20, 6:30 PM ET

Prev close $281.97

RCL analyst rating

BuyConsensus of 20 analysts over the last 12 months. 80% rate it a buy.

Strong buy0
Buy16
Hold4
Underperform0
Sell0

12-month price target · 30 analysts

Average $352.56 (+22.5% upside)

Low: $262.31
Now: $287.81
High: $446.25

Upgrades and downgrades

The latest rating actions, newest first

RCL analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
TD Cowen	Oct 20, 2026	Maintains	Buy	$337.00 → $340.00	22%
Susquehanna	Oct 20, 2026	Maintains	Positive	$372.00 → $355.00	66%
Wells Fargo	Oct 12, 2026	Maintains	Overweight	$388.00 → $358.00	33%
Jefferies	Oct 8, 2026	Upgrade	Hold → Buy	$305.00 → $330.00	40%
Barclays	Oct 7, 2026	Maintains	Overweight	$340.00 → $337.00	46%
Tigress Financial	Sep 28, 2026	Maintains	Buy	$425.00	56%
Deutsche Bank	Sep 28, 2026	Upgrade	Hold → Buy	$299.00	47%
Truist Securities	Sep 24, 2026	Maintains	Hold	$297.00 → $298.00	53%
JP Morgan	Sep 24, 2026	Maintains	Overweight	$345.00 → $394.00	57%
BMO Capital	Sep 23, 2026	Maintains	Outperform	$370.00	40%

The case for and against

Updated Jul 21, 2026

Bull case

Royal Caribbean Group is positioned for continued success as it leverages AI and strategic growth in its destination-led strategy. With a goal to generate $600 million in revenue by 2026, the company is focusing on expanding their fleet and offerings, including their popular Perfect Day at CocoCay destination. Despite some concerns over prioritizing short-term profits over long-term margin improvement, RCL's strong financial performance and positive outlook for growth make it an attractive investment opportunity.

Bear case

Royal Caribbean Group is facing major challenges due to the ongoing COVID-19 pandemic, with a high level of uncertainty about the future of the travel industry. While the company's diverse portfolio of brands and exclusive destinations may have served as an advantage in the past, the current situation has led to significant financial losses and risks, such as negative press and increased regulations. Additionally, the company's projection for FY2026 indicates a minimal growth in net yields and an increase in NCC per APCD, which could negatively impact profitability.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.