Starbucks

SBUX · NASDAQ

$99.37+$1.50 (+1.53%)TodayMarket closed · Oct 20, 4:05 PM ET

Prev close $97.87

SBUX analyst rating

BuyConsensus of 25 analysts over the last 12 months. 60% rate it a buy.

Strong buy0
Buy15
Hold9
Underperform1
Sell0

12-month price target · 35 analysts

Average $113.06 (+13.8% upside)

Low: $82.82
Now: $99.37
High: $150.15

Upgrades and downgrades

The latest rating actions, newest first

SBUX analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Citigroup	Oct 20, 2026	Maintains	Neutral	$112.00 → $104.00	57%
DA Davidson	Oct 9, 2026	Maintains	Neutral	$110.00	18%
UBS	Oct 8, 2026	Maintains	Neutral	$112.00 → $105.00	47%
JP Morgan	Sep 29, 2026	Maintains	Overweight	$112.00 → $105.00	64%
Seaport Global	Sep 16, 2026	Initiates	Neutral	—	54%
BTIG	Jul 31, 2026	Maintains	Buy	$115.00	53%
UBS	Jul 30, 2026	Maintains	Neutral	$105.00 → $112.00	47%
Citigroup	Jul 30, 2026	Maintains	Neutral	$108.00 → $112.00	57%
BNP Paribas	Jul 30, 2026	Maintains	Underperform	$87.00 → $92.00	58%
RBC Capital	Jul 30, 2026	Maintains	Sector Perform	$110.00 → $115.00	27%

The case for and against

Updated Oct 14, 2026

Bull case

Starbucks is supported by a revitalization plan under Brian Niccol that is already showing early traction in North America through operations, marketing, menu innovation, and loyalty improvements. The company’s scale across nearly 41,000 cafes in over 80 countries, plus its diversified revenue streams and low-40% coffee share, give it a durable brand moat and multiple avenues for growth. Rising same-store sales, easing coffee costs, and management’s $2B cost-savings target by 2027-end should expand margins and support EPS growth toward the cited $3.94 in F2028.

Bear case

Starbucks is facing a difficult mix of intense competition, fragmented low-barriers-to-entry markets, and persistent pressure for prime locations and labor, which can limit traffic and squeeze operating leverage. Its margins are also vulnerable to volatile coffee and dairy costs, wage inflation, and rising benefits, while its U.S. concentration—more than 90% of North America revenue and roughly 70% of consolidated global revenue—exposes results to any domestic slowdown in consumer confidence and discretionary spending. Even with turnaround efforts under CEO Brian Niccol, same-store sales must sustainably outperform after 2026 to offset store opex that remains above the 2021-24 historical average of ~51%, and execution risk around the U.S. equipment overhaul adds another layer of uncertainty.

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