Trip.com Group

TCOM · HONG

$39.78+$0.21 (+0.53%)TodayMarket closed · Oct 23, 7:30 PM ET

Prev close $39.57

TCOM analyst rating

BuyConsensus of 9 analysts over the last 12 months. 89% rate it a buy.

Strong buy0
Buy8
Hold1
Underperform0
Sell0

12-month price target · 21 analysts

Average $63.63 (+60.0% upside)

Low: $42.89
Now: $39.78
High: $98.74

Upgrades and downgrades

The latest rating actions, newest first

TCOM analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
JP Morgan	Sep 17, 2026	Maintains	Overweight	$72.00 → $62.00	39%
Macquarie	Sep 17, 2026	Upgrade	Neutral → Outperform	$44.30 → $53.20	38%
Mizuho	Sep 16, 2026	Maintains	Outperform	$65.00 → $60.00	66%
StoneX	Sep 16, 2026	Maintains	Buy	$65.00 → $60.00	48%
Citigroup	Jul 30, 2026	Maintains	Buy	$64.00 → $62.00	56%
JP Morgan	Jul 28, 2026	Maintains	Overweight	$75.00 → $72.00	39%
China Renaissance	Jul 2, 2026	Downgrade	Buy → Hold	$42.00	36%
B of A Securities	Jun 29, 2026	Maintains	Buy	$78.00 → $64.00	33%
Macquarie	Jun 26, 2026	Downgrade	Outperform → Neutral	$44.30	38%
Barclays	Jun 26, 2026	Maintains	Overweight	$75.00 → $60.00	43%

The case for and against

Updated Nov 7, 2025

Bull case

Trip.com Group is positioned for robust growth, with the potential to increase revenue in the mid-teens percentage year-over-year, driven by significant advancements in both domestic and outbound travel demand. In particular, the company has demonstrated strong performance metrics, with accommodation reservations growing by 23% year-over-year, and international travel sales surging by 30%, further highlighting Trip.com’s competitive edge in a recovering market. The anticipated expansion of cross-border travel capability, projected to surpass 90% of 2019 levels by the end of 2025, suggests a compelling trajectory for sustained double-digit growth, enhancing Trip.com's prospects for margin expansion in the years ahead.

Bear case

Trip.com Group faces a challenging landscape, with management indicating that domestic hotel pricing remains down year-over-year due to supply growth. The company is also experiencing a decline in gross margin, leading to a lower margin guidance of approximately 28%, which represents a 150 basis point decrease year-over-year. Furthermore, macroeconomic concerns suggest a potential contraction in consumer travel spending, presenting risks to industry growth and impacting outbound revenue trends, which have slowed to approximately 12-17% growth, below expectations.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.