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Bread Financial Holdings

BFH · NYSE

$104.61+$2.16 (+2.11%)TodayMarket closed ·
Prev close $102.45

About BFH

Bread Financial Holdings, Inc. is a tech-forward financial services company, which engages in the provision of payment, lending, and saving solutions. The company is headquartered in Columbus, Ohio and currently employs 6,000 full-time employees. The company went IPO on 2001-06-08. The firm's product offerings consist of private label and co-brand credit card programs with retailers and other brand partners; direct-to-consumer (DTC) credit cards; Bread Pay products; and Bread Savings products. Its payment solutions, including Bread Financial general purpose credit cards and savings products. Its private label credit cards are partner-branded credit cards used by consumers for the purchase of goods and services from that partner. Bread Pay is its payment technology solution for pay-over-time products. The firm's products are supported by various services and capabilities, including risk management, account origination and funding services; credit card and other loan processing and servicing; fraud prevention; marketing, and data and analytics; and digital and mobile capabilities.

Employees
6,000
Headquarters
Columbus, Ohio
Listed
Jun 8, 2001
Sector
Financials
Industry
Consumer Finance
Website
breadfinancial.com

BFH key statistics

Market cap
3.94B
Price-earnings ratio
7.94
Dividend yield
1.15%
Average volume
566.74K
Volume
765.51K
Open price
$102.17
High today
$105.84
Low today
$102.17
52 Week high
$114.53
52 Week low
$59.16

Bread Financial Holdings (BFH) at a glance

As of Oct 20, 2026, Bread Financial Holdings (BFH) shares are priced at $104.61, giving the company a market cap of 3.94B, a price-to-earnings ratio of 7.94 and a dividend yield of 1.15%.

Today the stock has traded between $102.17 and $105.84. The current price is 2.4% above the day's low and 1.2% below its high.

Volume so far is 765.51K shares, above the average of 566.74K shares a day.

Over the past year Bread Financial Holdings has ranged from $59.16 to $114.53, and now sits 82% of the way up that range.

Bread Financial Holdings met or beat analyst EPS estimates in 6 of the last 8 quarters. In Q2 FY26 it reported $3.55 per share against an estimate of $2.74.

The average analyst price target is $118.80, 13.6% above the current price, from 13 recent ratings.

Analyst ratings

Latest rating from each analyst over the past 12 months

46%of 13 analyst ratings say Buy
  • Buy46.2%
  • Hold46.2%
  • Sell7.7%
Price target · 17 analystsAvg $118.80
Low
$101.00
Now
$104.61
High
$136.50

BFH earnings

Earnings per share, reported against the analyst estimate

Beat the estimate in 6 of the last 8 quarters, by 74.5% on average.

  1. Q3 FY24: reported $1.83 per share against an estimate of $1.88
  2. Q4 FY24: reported $0.14 per share against an estimate of $0.3361
  3. Q1 FY25: reported $2.78 per share against an estimate of $2.27
  4. Q2 FY25: reported $2.93 per share against an estimate of $1.89
  5. Q3 FY25: reported $3.96 per share against an estimate of $2.10
  6. Q4 FY25: reported $1.16 per share against an estimate of $0.3648
  7. Q1 FY26: reported $4.17 per share against an estimate of $3.12
  8. Q2 FY26: reported $3.55 per share against an estimate of $2.74

BFH news

  • Transcript: Bread Finl Hldgs Q2 2026 Earnings Conference Call

  • Press releasePRNewswire

    NYSE Content Update: Armada Raises $230 Million, Boosts Valuation to $2 Billion

  • Press releaseGlobe Newswire

    Bread Financial Announces Pricing of an Offering of Depositary Shares Representing Interests in Its Series B Preferred Stock

  • Press releaseGlobe Newswire

    Bread Financial Announces Launch of an Offering of Depositary Shares Representing Interests in Its Series B Preferred Stock

  • Press releasePRNewswire

    Academy Sports + Outdoors Launches New Tiered myAcademy® Rewards Credit Card and Enhanced Loyalty Program Designed to Help Families Save More and Have More Fun

  • 10 Financials Stocks Whale Activity In Today's Session

  • Press releaseGlobe Newswire

    Bread Financial Announces Pricing of an Offering of Depositary Shares Representing Interests in Its Series A Preferred Stock

  • Press releaseGlobe Newswire

    Bread Financial Announces Launch of an Offering of Depositary Shares Representing Interests in Its Series A Preferred Stock

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Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.