Harley-Davidson
HOG · NYSE
Who owns HOG
Largest institutional holders, from their latest 13F filings
The 10 largest institutions hold 54.3% of HOG’s shares.
- Donald Smith & Co., Inc.8.8%
- BlackRock Institutional Trust Company, N.A.8.8%
- Dimensional Fund Advisors, L.P.5.7%
- Vanguard Portfolio Management, LLC5.3%
- Next 6 largest institutions25.7%
- All other shareholders45.7%
| Holder | Shares | % of shares |
|---|---|---|
| Donald Smith & Co., Inc. | 9.28M | 8.81% |
| BlackRock Institutional Trust Company, N.A. | 9.22M | 8.75% |
| Dimensional Fund Advisors, L.P. | 5.97M | 5.67% |
| Vanguard Portfolio Management, LLC | 5.63M | 5.34% |
| American Century Investment Management, Inc. | 5.35M | 5.08% |
| LSV Asset Management | 5.08M | 4.83% |
| Vanguard Capital Management, LLC | 4.75M | 4.51% |
| FIFTHDELTA Ltd | 4.37M | 4.15% |
| State Street Investment Management (US) | 4.24M | 4.02% |
| Bestinver Gestión S.A., S.G.I.I.C. | 3.23M | 3.07% |
Largest mutual fund holders
| Holder | Shares | % of shares |
|---|---|---|
| Avantis US Small Cap Value ETF | 4.99M | 4.74% |
| iShares Core S&P Mid-Cap ETF | 3.58M | 3.40% |
| Vanguard Total Stock Market Index Fund | 3.36M | 3.19% |
| Vanguard Small-Cap Index Fund | 2.42M | 2.30% |
| Vanguard Selected Value Fund | 2.21M | 2.10% |
Insider trades
Form 4 filings by officers, directors and large holders
Over the last 6 months, insiders bought $1.44M (3 trades) and sold $272.78K (7 trades) of HOG on the open market.
| Insider | Type | Shares | Value |
|---|---|---|---|
| Root Jonathan R | Sale | 1.56K | $38.09K |
| NOVA DANIEL J | Option exercise | 5.17K | — |
| NOVA DANIEL J | Option exercise | 5.17K | — |
| Root Jonathan R | Sale | 1.55K | $42.67K |
| Littleton Gayle | Buy | 7.50K | $197.85K |
| Starrs Artie | Buy | 10.00K | $258.94K |
| Root Jonathan R | Sale | 1.55K | $38.66K |
| NOVA DANIEL J | Buy | 40.00K | $982.70K |
| Littleton Gayle | Award | 39.23K | — |
| Root Jonathan R | Sale | 1.55K | $37.98K |
Congressional trades
Disclosed by members of Congress over the last 12 months
| Member | Type | Amount | Traded |
|---|---|---|---|
| Tim MooreHouse | Sale | $50K–$100K | Apr 7, 2026 |
| Tim MooreHouse | Purchase | $15K–$50K | Mar 12, 2026 |
| Tim MooreHouse | Purchase | $15K–$50K | Jan 23, 2026 |
| Tim MooreHouse | Purchase | $15K–$50K | Dec 18, 2025 |
| Tim MooreHouse | Purchase | $15K–$50K | Dec 9, 2025 |
| Tim MooreHouse | Sale | $15K–$50K | Nov 28, 2025 |
| Tim MooreHouse | Purchase | $15K–$50K | Nov 21, 2025 |
Short interest
Settled Sep 30, 2026
- Shares short
- 21.11M
- Days to cover
- 10.60
- % of shares outstanding
- 20.05%
- Average daily volume
- 1.99M
- Change since last report
- +14.0%
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