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Mediaalpha

MAX · NYSE

$11.79+$0.49 (+4.34%)TodayMarket closed ·
Prev close $11.30

About MAX

MediaAlpha, Inc. is a marketing technology company, which engages in helping insurance carriers and distributors target and acquire customers through technology and data science. The company is headquartered in Los Angeles, California and currently employs 147 full-time employees. The company went IPO on 2020-10-28. The firm's technology platform brings together insurance carriers, agents, and high-intent consumers through a real-time, programmatic, transparent, and results-driven ecosystem. Its platform is a set of predictive analytics algorithms that incorporate hundreds of variables to generate conversion probabilities for each consumer, enabling its partners to align customer acquisition costs with expected customer LTV across the platform. Its platform allows buyers to fully integrate first-party consumer data to enhance targeting parameters, bidding granularity and conversion tracking, resulting in accurate customer acquisition and LTV predictions. Its search and conversion datasets enable automated, algorithmic customer acquisition optimizations. The company offers a self-service model, which enables its partners to directly manage the buying and selling process independently.

Employees
147
Headquarters
Los Angeles, California
Listed
Oct 28, 2020
Sector
Communication Services
Industry
Interactive Media & Services
Website
mediaalpha.com

MAX key statistics

Market cap
692.28M
Price-earnings ratio
6.98
Dividend yield
—
Average volume
1.04M
Volume
600.08K
Open price
$11.44
High today
$11.93
Low today
$11.40
52 Week high
$14.70
52 Week low
$7.09

Mediaalpha (MAX) at a glance

As of Oct 20, 2026, Mediaalpha (MAX) shares are priced at $11.79, giving the company a market cap of 692.28M and a price-to-earnings ratio of 6.98.

Today the stock has traded between $11.40 and $11.93. The current price is 3.4% above the day's low and 1.2% below its high.

Volume so far is 600.08K shares, below the average of 1.04M shares a day.

Over the past year Mediaalpha has ranged from $7.09 to $14.70, and now sits 62% of the way up that range.

Mediaalpha met or beat analyst EPS estimates in 4 of the last 8 quarters. In Q2 FY26 it reported $0.03 per share against an estimate of $0.2293.

The average analyst price target is $16.03, 36.0% above the current price, from 7 recent ratings.

Analyst ratings

Latest rating from each analyst over the past 12 months

57%of 7 analyst ratings say Buy
  • Buy57.1%
  • Hold42.9%
  • Sell0.0%
Price target · 9 analystsAvg $16.03
Low
$11.11
Now
$11.79
High
$19.95

MAX earnings

Earnings per share, reported against the analyst estimate

Beat the estimate in 4 of the last 8 quarters, by 56.1% on average.

  1. Q3 FY24: reported $0.17 per share against an estimate of $0.1259
  2. Q4 FY24: reported $0.08 per share against an estimate of $0.2235
  3. Q1 FY25: reported $0.21 per share against an estimate of $0.149
  4. Q2 FY25: reported -$0.33 per share against an estimate of $0.1703
  5. Q3 FY25: reported $0.26 per share against an estimate of $0.1936
  6. Q4 FY25: reported $0.50 per share against an estimate of $0.2337
  7. Q1 FY26: reported $0.21 per share against an estimate of $0.2584
  8. Q2 FY26: reported $0.03 per share against an estimate of $0.2293

MAX news

  • Surbhi Jain

    JPMorgan's Top Consumer Tech Picks: 5 Stocks It Likes Right Now

  • Press releaseBusiness Wire

    Kaskela Law LLC Announces Investigation of MediaAlpha, Inc. (MAX) and Encourages Long-Term MAX Shareholders to Contact the Firm

  • Press releaseGlobe Newswire

    $MAX Investor News: MediaAlpha Investigation on behalf of Current Shareholders after FTC Settlement Announcement is Ongoing – Investors Notified to Contact BFA Law

  • Press releaseGlobe Newswire

    $MAX Stock News: MediaAlpha Board Investigated after Alleged Deceptive Advertising and FTC Settlement – Investors Notified to Contact BFA Law

  • Press releaseGlobe Newswire

    MAX Shareholder News: MediaAlpha Investors may have Rights in Investigation over FTC Settlement – Current Shareholders Urged to Contact BFA Law

  • Press releasePRNewswire

    Stock Alert: MediaAlpha (MAX) FTC Settlement Triggers Investigation into the Board on behalf of Current Shareholders

  • Press releaseBusiness Wire

    MAX Alert: BFA Law Reminds MediaAlpha Shareholders of its Pending Investigation into the Board after FTC Settlement

  • Press releasePRNewswire

    MAX Stock Notification: MediaAlpha Board Investigated for Breaching its Duties to Investors Over Deceptive Advertising

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Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.